Synterra, the major national communications operator, held a tender for one year creative services package 2009, including promotion of the company and the wide range of its services and products: WiMAX, Virtual Private Networks (VPN), Call Centers, broadband connections, 40×40 program etc..
OBJECTIVE
Create a concept for image oriented advertising campaign to uncover the unlimited capabilities of Synterra, support the corporate slogan (We make uniting) and ensure adaptation to the whole range of products and services provided by the company.
Produce a series of advertising and presentation materials promoting specific products and services within the frames of the concept created.
SOLUTION
Synterra makes difficult things easy and natural. Turns technical problems related to modern communications (storage, transfer, processing of information, setting up a network in remote locations) into easy and convenient services for the people, business and government structures. Company resources allow setting up any configuration of communication services that a client can ever imagine.
The idea is generally implemented in makeup through the line "Imagine. Trust us». Makeup texts describe company services and products with the following logic: "Difficult to understand... Easy to imagine...".
CONTEXT
Synterra, the major national communications operator, held a tender for one year creative services package 2009, including promotion of the company and the wide range of its services and products: WiMAX, Virtual Private Networks (VPN), Call Centers, broadband connections, 40×40 program etc..
OBJECTIVE
Create a concept for image oriented advertising campaign to uncover the unlimited capabilities of Synterra, support the corporate slogan (We make uniting) and ensure adaptation to the whole range of products and services provided by the company.
Produce a series of advertising and presentation materials promoting specific products and services within the frames of the concept created.
SOLUTION
Synterra makes difficult things easy and natural. Turns technical problems related to modern communications (storage, transfer, processing of information, setting up a network in remote locations) into easy and convenient services for the people, business and government structures. Company resources allow setting up any configuration of communication services that a client can ever imagine.
The idea is generally implemented in makeup through the line "Imagine. Trust us». Makeup texts describe company services and products with the following logic: "Difficult to understand... Easy to imagine...".