Zheldoripoteka Company launched development of a land site for cottage houses construction in the Gold Triangle of Saint-Petersburg region. The main difference of the project was that it was the land with all mainlines connected for sale and not the ready-made houses in the settlement. Unlike most of the other competitive offers the land was surrounded with the magnificent pine forest.
OBJECTIVE
Create the name and logo representing the unique location of the land; the advertising campaign should describe all the advantages of purchasing the land for construction.
SOLUTION
The name communicates the location atmosphere and promises harmony with nature. The central image of the advertising campaign is the ideal "house of dreams" assembled from thoughts of the people dreaming about countryside life.
CONTEXT
Zheldoripoteka Company launched development of a land site for cottage houses construction in the Gold Triangle of Saint-Petersburg region. The main difference of the project was that it was the land with all mainlines connected for sale and not the ready-made houses in the settlement. Unlike most of the other competitive offers the land was surrounded with the magnificent pine forest.
OBJECTIVE
Create the name and logo representing the unique location of the land; the advertising campaign should describe all the advantages of purchasing the land for construction.
SOLUTION
The name communicates the location atmosphere and promises harmony with nature. The central image of the advertising campaign is the ideal "house of dreams" assembled from thoughts of the people dreaming about countryside life.