"Tochki Rosta" Business Park identity

CONTEXT:

ZAO "Central Development Company" creates a new industrial park that will be the first facility in the Moscow region complying with high international standards of power and communication equipment availability.
The industrial park is targeted at Russian and foreign production companies with increased power requirements.

OBJECTIVE

Develop the identity capable of conveying the main project idea: Power and Energy as a stimulus given by the industrial park to its residents' business.

SOLUTION

The name (Tochki Rosta / Growing Points) transmits the idea of development of residents' business through excellent power equipment availability.

The sign based on the principles of construction set stands for flexibility and potential of the offer adjustment according to the specific resident. The module grid of the corporate identity consists of triangles and allows using various shapes of specific media, preserving the identity of the business park and highlighting the messages in the line of competitors.