"Probka", a restaurant holding famous for its projects like Il Grappolo, Probka, Mozzarella-bar etc.continued the expansion of its network: "Antrekot", a new restaurant in the heart of Saint Petersburg was opened in April 2010 . The restaurant was positioned as "affordable restaurant of modern cuisine»: non-expensive menu based on the simple products with nature-given fine taste.
OBJECTIVE
The agency was given a task to create a logo and corporate identity for the restaurant transferring the idea that "Antrekot" is a place for self-sufficient, well-established people who are young in heart, who value the quality of products, delicious food and comfort, but not the trendy fame of the place or unnecessarily sophisticated menu. Besides, the staff and guests of the restaurant know each other quite well, and it was important to express the atmosphere that is immanent to the restaurants of the group.
SOLUTION
Creating the design, the agency specialists placed the main emphasis on a chopping board associated with all sorts of meat products. The same course that gave its name to the restaurant is served placed on the board. Neat and refined corporate identity and creative illustrations for the menu should transfer the image of a dainty modern elegance, easy and comfortable atmosphere of "Antrekot".
CONTEXT
"Probka", a restaurant holding famous for its projects like Il Grappolo, Probka, Mozzarella-bar etc.continued the expansion of its network: "Antrekot", a new restaurant in the heart of Saint Petersburg was opened in April 2010 . The restaurant was positioned as "affordable restaurant of modern cuisine»: non-expensive menu based on the simple products with nature-given fine taste.
OBJECTIVE
The agency was given a task to create a logo and corporate identity for the restaurant transferring the idea that "Antrekot" is a place for self-sufficient, well-established people who are young in heart, who value the quality of products, delicious food and comfort, but not the trendy fame of the place or unnecessarily sophisticated menu. Besides, the staff and guests of the restaurant know each other quite well, and it was important to express the atmosphere that is immanent to the restaurants of the group.
SOLUTION
Creating the design, the agency specialists placed the main emphasis on a chopping board associated with all sorts of meat products. The same course that gave its name to the restaurant is served placed on the board. Neat and refined corporate identity and creative illustrations for the menu should transfer the image of a dainty modern elegance, easy and comfortable atmosphere of "Antrekot".