Objedinennye Mashinostroitelnye Zavody (OMZ), OAO Gazprombank affiliated company, is the largest Russian company in the heavy engineering industry specialized in engineering and production of machinery for nuclear power industry, oil, gas and chemical, as well as mining industries. The company runs large scale national and international projects. At the same time the customers have negative stereotypes with respect to evaluation of importance and style of operation of Russian heavy industry facilities affected by "Soviet Legacy".
OBJECTIVE
Develop communication aimed at improvement of nonmaterial capitalization of OMZ and Gazprombank brands: OMZ is a strategic and backbone facility of Russian industrial complex. It was necessary to point out that by virtue of successful administrative solutions the facility managed to transform the company and bring it to the new level of development. Representatives of large business and government structures are the main audience.
SOLUTION
OMZ and Gazprombank can implement major projects targeted at reconstruction of heavy industry by means of uniting the resources (workers, engineers and top managers). Photo shoot of employees at the background of large scale OMZ projects expands the idea and reflects the scale of implemented projects.
CONTEXT
Objedinennye Mashinostroitelnye Zavody (OMZ), OAO Gazprombank affiliated company, is the largest Russian company in the heavy engineering industry specialized in engineering and production of machinery for nuclear power industry, oil, gas and chemical, as well as mining industries. The company runs large scale national and international projects. At the same time the customers have negative stereotypes with respect to evaluation of importance and style of operation of Russian heavy industry facilities affected by "Soviet Legacy".
OBJECTIVE
Develop communication aimed at improvement of nonmaterial capitalization of OMZ and Gazprombank brands: OMZ is a strategic and backbone facility of Russian industrial complex. It was necessary to point out that by virtue of successful administrative solutions the facility managed to transform the company and bring it to the new level of development. Representatives of large business and government structures are the main audience.
SOLUTION
OMZ and Gazprombank can implement major projects targeted at reconstruction of heavy industry by means of uniting the resources (workers, engineers and top managers). Photo shoot of employees at the background of large scale OMZ projects expands the idea and reflects the scale of implemented projects.