Volga Volga agency joined the Association of Branding Agencies of Russia (ABAR). ABAR was established in April 2009. As of today there are 25 agencies enlisted in the Association.
The main target of the Association activities is generation of the unified standards of the professional operations in the field of brand development and their implementation in everyday practice, as well as experience and knowledge interexchange.
"Joint and intentional actions will help improving mutual understanding between all market players," says Dmitry Akhmedov, Volga Volga Brand Identity account director. "Exchanging experience of the industry community members will enhance the quality of the rendered services, and therefore improve competitive strength of Russian companies and Russian business."
Moreover, targets and tasks of the Association include promotion and popularization of a brand role, provision of assistance to the Russian business with respect to selection of the companies rendering professional services in the field of brand development, improvement of the national brand prestige through perfection of reputations of individual brands.