Volga Volga designed a press advertising page for Gazprombank and Objedinennye Mashinostroitelnye Zavody (OMZ), its affiliated company.
OMZ is the largest Russian company in the heavy engineering industry specialized in engineering and production of machinery for nuclear power industry, oil, gas and chemical, as well as mining industries. The company runs large scale national and international projects.
The agency was given a task to develop communication aimed at improvement of nonmaterial capitalization of OMZ and Gazprombank brands: OMZ is a strategic and backbone Russian facility. As soon as negative stereotypes in evaluation of importance and style of operation of heavy industry facilities having "Soviet Legacy" still persist, it was necessary to point out that by virtue of successful administrative solutions the facility managed to transform the company and bring it to the new level of development. Representatives of large business and government structures are the main audience.
The idea of the advertising is to show that OMZ and Gazprombank can implement major projects targeted at reconstruction of heavy industry by means of uniting the resources (workers, engineers and top managers).