Moscow + Petersburg = Cannes
Moscow agency Practica and Petersburg agency Volga Volga are glad to announce that their joint creative team has won the Young Creatives Contest of the Moscow International Advertising Festival.
Art director Andrey Cherniy (Volga Volga) and copywriter Maria Tsuryupa (Practica) will represent Russia at the Young Lions Contest in Cannes.
The collaboration of the agencies began in 2008 with the several joint projects involving development of a strategy and advertising campaign as well as a corporate identity creation.
"We don't have any formal agreements: everything goes on the spur of the moment. The first completed project triggered others, then we performed some informal trainings for the employees. And then decided to unite and send a team," says Dmitry Akhmedov, Volga Volga agency managing partner and account director.
According to Rustam Salimzyanov, managing partner and strategic planning director of Practica agency, training of the creative team will take place both in Moscow and in Saint-Petersburg. "I had the experience of taking part in the Cannes Festival after winning the Young Creatives Contest 2000. Probably it will be helpful to the team. They have worked together just for a few days and already gained mutual understanding. We hope it is just a beginning…"