Volga Volga Agency designed the creative concept and annual report 2008 for Ingosstrakh Insurance Joint Stock Company.
Ingosstrakh is one of the leading players of insurance market. The company customers include major enterprises and millions of individuals. Main objectives of the annual report are provision of information about the status of insurer and growing business indicators to the readers, improvement of allegiance of the customers as well as the company employees and creation of the image of a reliable insurer.
The national economy experienced serious disturbances for the last year. Despite the international financial crisis and deterioration of economical conditions Ingosstrakh still resides at the leading heights of the Russian insurance market. The idea of the annual report is to demonstrate the steady position of the company as opposed to the massive flow of negative information; show the stability of Ingosstrakh stressing the positive aspects of the company activity in 2008 via newspaper articles, movie posters, billboards and other media.
Creative group:
Ingosstrakh IJSC
Maxim Pichugin: Head of Marketing Department;
Tatiana Skryabina: Chief Expert of Marketing Communications Department.
Volga Volga
Georgy Yakushkin: Creative Director;
Darya Sholomitskaya: Copywriter;
Natalia Belaya: Art Director;
Dmitry Kuzmichev: Designer;
Vasily Zakharchenko: Prepress;
Alexandra Kostromeeva: Print Manager;
Dmitry Akhmedov: Project Manager.