Volga Volga agency created the name, logo, corporate identity and web site for legal firm specialized in mergers and acquisitions, property protection and difficult law projects. The firm was created in the result of restructuring of the famous Saint Petersburg legal firm "Green Corridor".
As opposed to the competitors, the new firm provides the whole set of services both legal and related like PR, mediation, etc..
The agency was given a task of conveying a message about special features and professional approach of the team of lawyers: up-to-dateness and self confidence, courage, creativity of the proposed legal solutions based on the genuine experience and practice.
The identity should be created avoiding dull and heavy weight concepts, Latin terms, etc. in order to make the company look fresh and distinguished from the dusty gilding so favored by Russian lawyers. The succession to the corporate identity of "Green Corridor" should be maintained at visual level.
This way "Pen & Paper" was born, the name reflecting practice based approach, because pen and paper are the main tools of the lawyers. Strict but dynamic and open logo conveys the lightweight and purposeful nature of the company.
The idea of lawyer working tools is better expanded in the company web site: personal pens of the employees are used as dominating design elements . In the "Team" section of the web site the Pen & Paper employees tell interesting stories of their personal experience about this item, uncovering the values and nature of their company.