Specialists from Volga Volga Brand Identity agency developed the identity for "Antrecote", a new restaurant from "Probka" group located on Bolshaya Morskaya Street, in the heart of Saint Petersburg.
The agency was given a task to design a neat logo and corporate identity communicating the mood of the new project: affordable restaurant of modern cuisine with a gifted French chef. The target audience are well-established people who are young in heart, who value the quality and friendly atmosphere.
The logo solution was built around a chopping board, the attribute of all sorts of meat products . The same chopping board is used to serve the entrecote that gave its name to the restaurant. The designed corporate logo should transfer the dainty modern elegance and comfortable atmosphere of "Antrekot".
Work team:
"Probka", the group of restaurants:
Natalya Averyanova: Manager of "Antrekot" restaurant.
Volga Volga Brand Identity:
Natalya Belaya: Art Director, Designer-Illustrator;
Stanislav Moskalensky: Project Manager.