13.02.2012
In addition to its traditional target audience, the Agricultural Bank serves retail and corporate clients in industries that are not related to agriculture, which involves highly specialized adaptation to the brand perception of a wider audience. Accents in the current communication of the Bank continues to emphasize its unique industry sector, but make it more accessible – by way of the ear and Agriculture Bank goes to the countryside landscape and the environment.
Each calendar page is devoted to one of 12 park reserves in the Russian Federation, such as Baikal, Caucasian and Kronotsky reserve parks. Famous for its beauty and uniqueness of natural objects emphasize the geographical and natural diversity of the country, its potential and capabilities.
JSC "Russian Agricultural Bank" is one of the largest banks, ranked second in Russia in terms of branch network. More than 1,600 offices are operating in all regions of the country, including more than half in small towns and rural settlements. 100 % of banks’ shares are owned by the state.
